Charlie's
Charlie's was started in 1999 by Stefan Lepionka, Marc Ellis and Simon Neal. These three honest fellas got to talking one day about sport and how there's never anything good on the telly and all the usual things. Then they started talking about juice. They thought it all tasted processed, unnatural and was generally undrinkable. Juice was a subject close to the heart of these three and healthy, natural products was a subject close to the hearts of the public. So putting their money where their collective mouth was, Stefan, Marc and Simon started Charlie's.
Charlie's juice brands' key point of difference remains being a not-from-concentrate juice. Starting off with orange juice, there are now four product ranges under the Charlie's brand - juices, smoothies, quenchers and water drinks. A new brand was launched in October 2007 to enter the carbonated soft drink market with a healthy carbonated fruit drink called Charlie's Soda Co.
Honesty is what the Charlie's brand stands for. For us this means producing the purest drinks of the highest quality, and being honest in our actions, which will always be true to our company and brand values.
For more on Charlie's visit the Charlie's website »